Revealing Nadiem Makarim’s Communication Strategy in the Cancellation of the 2024 UKT Increase: A Review of Functional Systemic Linguistics

Ana Mariana; Moon Hidayati  Otoluwa

doi:10.58194/eloquence.v3i2.1784

Authors

Ana Mariana Universitas Muhammadiyah Gorontalo
Moon Hidayati Otoluwa Universitas Negeri Gorontalo

DOI:

https://doi.org/10.58194/eloquence.v3i2.1784

Keywords:

Communication Strategy, Single Tuition Fee (UKT), Systemic Functional Linguistics (SFL)

Abstract

Background: Systemic Functional (LSF) in speech discourse analysis LSF is a linguistic approach that focuses on the use of language in social contexts and the contexts in which it is used. linguistic approach that focuses on the use of language in social contexts and their social context and its functions that enable the disclosure of important meanings to the speech comprehensively, including ideational, interpersonal, and textual meanings. including ideational, interpersonal, and textual meanings.

Purpose: This study analyzed Nadiem Makarim’s speech on the cancellation of the Single Tuition Fee (UKT) increase in 2024 using the Systemic Functional Linguistics (SFL) approach.

Method: This research used a descriptive qualitative method. The data source was the video text of Nadiem Makarim’s speech in 2024. The data collection procedure was listening and note-taking. The data analysis techniques were reduction, presentation, interpretation using the SFL approach, and drawing conclusions.

Results and Discussion: The results showed that Nadiem’s speech was dominated by material and mental processes that reflected the concrete actions of the government and its beliefs in overcoming the issue of rising tuition fees. The sentence modes used were mostly declarative, aiming to provide information and attract the audience’s sympathy. The dominant modalities were those of belief and certainty, which illustrated Nadiem’s optimism towards the policies taken.

Conclusions and Implications: The conclusion of this study shows that the LSF approach can be applied in learning text analysis to help students understand the context, structure, and meaning of texts more deeply. in more depth. This research makes a practical contribution to the method of teaching methods of text analysis in educational settings, opens up opportunities for further research, and enriches the literature on policy speech analysis. and enriches the literature on policy speech analysis in education.

References

A. R. Irdiansyah, “Reproduksi Pengetahuan Untuk Kekuasaan: Analisis Wacana Kritis Pada Artikel Ilmiah Dan Pidato Megawati Soekarnoputri,” Perspekt. Komun. J. Ilmu Komun. Polit. dan Komun. Bisnis, vol. 5, no. 2, p. 223, 2021, https://doi.org/10.24853/pk.5.2.223-237

K. Ridealgh and L. Unceta Gómez, “Potestas and the language of power: Conceptualising an approach to Power and Discernment politeness in ancient languages,” J. Pragmat., vol. 170, pp. 231–244, Dec. 2020, https://doi.org/10.1016/j.pragma.2020.09.011

T. Nurhadi, “Wacana Eksplanasi dalam Konten Cangkir Tasawuf Modern: Analisis Berdasarkan Pendekatan Teori Relevansi dan Linguistik Kognitif,” Buana Bastra, vol. 8, no. 1, pp. 89–96, Aug. 2021, https://doi.org/10.36456/bastra.vol8.no1.a4161

G. H. Murti, E. Cahyawati, L. D. P. Wardani, and I. Basuki, “Transendentalisme: Arkeologi pengetahuan Asia dalam pemikiran Henry David Thoreau,” Satwika Kaji. Ilmu Budaya dan Perubahan Sos., vol. 7, no. 1, pp. 79–89, Apr. 2023, doi: 10.22219/satwika.v7i1.24782.

K. Rahardi, “Lanskap Konteks Ekstralinguistik Virtual Dalam Pragmatik Siber,” Linguist. Indones., vol. 40, no. 1, pp. 39–48, Feb. 2022, https://doi.org/10.26499/li.v40i1.287

N. I. Syartanti, “Modalitas Dalam Pidato Kenegaraan Joko Widodo: Analisis Wacana Berbasis Korpus,” Semin. Nas. Linguist. dan Sastra, pp. 202–211, 2022.

S. Sugerman, A. Santoso, and S. Sumadi, “Ketransitifan dalam Status Facebook: Perspektif Linguistik Fungsional Sistemik,” Ranah J. Kaji. Bhs., vol. 13, no. 1, p. 141, Jun. 2024, https://doi.org/10.26499/rnh.v13i1.5497

E. S. Yanto and H. Pravitasari, “A Social Semiotic Analysis of Register Variables in the Indonesian Government-Distributed English Textbook,” English Learn. Innov., vol. 3, no. 1, pp. 42–69, Feb. 2022, https://doi.org/10.22219/englie.v3i1.19288

S. Susilawati, M. Mahsun, and J. Mahyudi, “Kemampuan Guru Bahasa Indonesia Sma, Smk, Dan Ma Di Kota Mataram Dalam Merancang Rencana Pembelajaran Bahasa Indonesia Berbasis Teks,” JISIP (Jurnal Ilmu Sos. dan Pendidikan), vol. 4, no. 3, Jul. 2020, https://doi.org/10.58258/jisip.v4i3.1217

R. Devianty, “Penggunaan Kata Baku Dan Tidak Baku Dalam Bahasa Indonesia,” EUNOIA (Jurnal Pendidik. Bhs. Indones., vol. 1, no. 2, p. 121, Nov. 2021, https://doi.org/10.30821/eunoia.v1i2.1136

A. Andriani, V. D. Yuniar, and F. Abdullah, “Teaching English Grammar in an Indonesian Junior High School,” AL-ISHLAH J. Pendidik., vol. 13, no. 2, pp. 1046–1056, Aug. 2021, https://doi.org/10.35445/alishlah.v13i2.956

C. Matthiessen, “Halliday’s conception of language as a probabilistic system,” Bloom. Companion to MAK Halliday, pp. 203–241, 2015.

N. E. Sugiyanti and M. Anwar, “Mengaitkan Pembelajaran Sastra Dan Bahasa Melalui Pendekatan Linguistik Fungsional Sistemik,” J. Ilmu Budaya, vol. 11, no. 1, pp. 167–172, 2023.

I. Kadek, A. Dwipayana, S. Bahri, D. M. Yoniartini, and N. Suandi, “Analisis Wacana dalam Pidato Gibran Saat Deklarasi Capres-Cawapres 2024: Kajian Linguistik Sistemik Fungsional dan Relevansinya dalam Pembelajaran Analisis Teks,” J. Pendidik. Bhs. dan Sastra Indones., vol. 13, pp. 335–352, 2023, doi: https://doi.org/10.23887/jpbsi.v13i4.70291.

Haris Kurniawan, Sarjon Defit, and Sumijan, “Data Mining Menggunakan Metode K-Means Clustering Untuk Menentukan Besaran Uang Kuliah Tunggal,” J. Appl. Comput. Sci. Technol., vol. 1, no. 2, pp. 80–89, 2020, https://doi.org/10.52158/jacost.v1i2.102

M. Ardiansyah, T. Suharto, and A. S. Farid, “Upaya Penanganan Uang Kuliah Tunggal (UKT) Bermasalah bagi Mahasiswa yang tidak Mampu pada Perguruan Tinggi,” JIIP - J. Ilm. Ilmu Pendidik., vol. 5, no. 10, pp. 4432–4441, 2022, https://doi.org/10.54371/jiip.v5i10.1036

A. Purnomo and S. Saifullah, “Tinjauan Utilitarianisme Hukum Atas Penerapan Regulasi Uang Kuliah Tunggal (UKT) di Perguruan Tinggi Keagamaan Islam Negeri,” AL-MANHAJ J. Huk. dan Pranata Sos. Islam, vol. 4, no. 2, pp. 229–240, 2022, https://doi.org/10.37680/almanhaj.v4i2.1810

W. Ridwan, I. Wiranto, L. Azzahra, and F. Lakoro, “Penentuan Uang Kuliah Tunggal Mahasiswa Universitas Negeri Gorontalo Berbasis Logika Fuzzy,” Jambura J. Electr. Electron. Eng., vol. 3, no. 2, pp. 62–65, 2021, https://doi.org/10.37905/jjeee.v3i2.10617

Sudaryanto, Metode dan Aneka Teknik Analisis Bahasa : Pengantar Penelitian Wahana Kebudayaan Secara Linguistis. Yogyakarta: Sanata Dharma University, 2015.

B. K. Daniel and T. Harland, “Metodologi Penelitian Pendidikan Education Research Methodology,” High. Educ. Res. Methodol., 2017, https://doi.org/10.4324/9781315149783

R. K. Rahardi, “Social–Societal Context Element Changes in Cyberpragmatics Perspective,” Theory Pract. Lang. Stud., vol. 13, no. 11, pp. 2771–2779, Nov. 2023, https://doi.org/10.17507/tpls.1311.06

P. M. Zaini et al., Metodologi Penelitian Kualitatif, no. May. Aceh: Yayasan Penerbit Muhammad Zain, 2023.

B. Kurniawan, D. Puspitasari, N. Q. Firjatulloh, W. Tirtoaji, and D. Viviana, “Modalitas dalam sambutan Presiden Joko Widodo dalam peluncuran govtech Indonesia linguistik fungsional sistemik,” J. Contemp. Issues Prim. Educ., vol. 2, no. 1, pp. 19–24, Jul. 2024, https://doi.org/10.61476/41rq2489

A. P. A. Musrichah and B. R. S. Baskoro, “Bias Gender dalam Cerita Ulama Nyi Atikah (Pendekatan Linguistik Sistemik Fungsional Teks Suntingan Serat Centhini Tambangraras Amongraga Jilid II),” Madah J. Bhs. dan Sastra, vol. 12, no. 2, Nov. 2021, https://doi.org/10.31503/madah.v12i2.387

A. Risaldi, A. Santoso, and M. Syahri, “Modalitas sebagai fitur lingual praktik kuasa dalam komunitas pedofilia,” KEMBARA J. Sci. Lang. Lit. Teach., vol. 7, no. 2, pp. 241–255, Oct. 2021, https://doi.org/10.22219/kembara.v7i2.17682

M. Riyan, “Penggunaan Media Pembelajaran Berbasis Android pada Pembelajaran Teks Eksposisi,” Diksi, vol. 29, no. 2, pp. 205–216, Oct. 2021, https://doi.org/10.21831/diksi.v29i2.36614

Warits Kramadanu, G. Gusnawaty, Tadjuddin Maknun, and Muhammad Hasyim, “Transivitas dan Konteks Situasi dalam Teks Pidato Nadiem Makarim pada Hari Guru Sedunia 2021: Kajian Linguistik Sistemik Fungsional,” J. Onoma Pendidikan, Bahasa, dan Sastra, vol. 8, no. 1, pp. 406–416, May 2022, https://doi.org/10.30605/onoma.v8i1.1762

N. I. Syartanti, “Modalitas dalam mata najwa ‘jokowi diuji pandemi’: wacana berbasis korpus,” Talent. Conf. Ser. Local Wisdom, Soc. Arts, vol. 5, no. 2, pp. 132–139, 2022, doi: 10.32734/lwsa.v5i1.1336.

S. D. Kadir and H. Hairuddin, “Analisis Maf’ul Muthlaq Berdasarkan Makna Dalam Al-Qur’an Juz 29,” Assuthur J. Pendidik. Bhs. Arab, vol. 1, no. 2, pp. 120–130, 2022, https://doi.org/10.58194/as.v1i2.477

S. D. Kadir, M. Jundi, S. A. Laubaha, I. Ali, M. Z. Adam, and Y. Kasan, “Korelasi Bahasa dan Pikiran dalam Perspektif Al-Qur’an,” Fikroh J. Pemikir. dan Pendidik. Islam, vol. 15, no. 1, pp. 1–17, Jan. 2022, https://doi.org/10.37812/fikroh.v15i1.294

R. K. Rahardi, “Memerikan Fungsi Konteks Situasi dalam Perspektif Pragmatik Siber,” Linguist. Indones., vol. 40, no. 2, pp. 197–211, Aug. 2022, https://doi.org/10.26499/li.v40i2.286

I. D. P. Wijana, Pengantar Sosiolinguistik. Yogyakarta: Gadjah Mada University Press, 2021.

Z. Zulfitria and N. Fadhila, “Meningkatkan Kecerdasan Linguistik Melalui Metode Mendongeng,” Instruksional, vol. 3, no. 1, p. 77, Oct. 2021, https://doi.org/10.24853/instruksional.3.1.77-86

M. S. Ansori, “Perubahan Makna Bahasa: Semantik-Leksiologi,” Semiot. J. Ilmu Sastra dan Linguist., vol. 22, no. 2, p. 151, Jul. 2021, https://doi.org/10.19184/semiotika.v22i2.24651

N. Hasaniyah, B. Arsyad, and A. A. Hasan, “Development of Augmented Reality-based Arabic Uslub Materials to Improve Daily Language Expressing Ability,” ELOQUENCE J. Foreign Lang., vol. 2, no. 1, pp. 241–254, 2023, https://doi.org/10.58194/eloquence.v2i1.672

R. K. Rahardi, “Triadic Functions of Situational Context of Hate Speeches: A Cyberpragmatic Perspective (Fungsi-Fungsi Triadis Konteks Situasional Tuturan Kebencian: Perspektif Pragmatik Siber),” Met. J. Penelit. Bhs., vol. 18, no. 1, p. 97, Jun. 2020, https://doi.org/10.26499/metalingua.v18i1.494

F. Amrullah, A. H. Yassi, and G. Gusnawaty, “Modalitas dalam Teks Berita Hoaks: Kajian Linguistik Sistemik Fungsional,” J. ILMU BUDAYA, vol. 8, no. 1, p. 37, Mar. 2020, https://doi.org/10.34050/jib.v8i1.8831

Sri Octaviyanti and Nurlela, “Analisis Modalitas Pada Teks Pidato Prabowo Soal Tampang Boyolali dan Masalah Ekonomi Kajian Linguistik Fungsional Sistemik,” Talent. Conf. Ser. Local Wisdom, Soc. Arts, vol. 3, no. 3, pp. 46–49, Oct. 2020, https://doi.org/10.32734/lwsa.v3i2.905