RETORIKA DAKWAH DI ERA MODERN ESENSI DAKWAH DAN MAD’U DIBULAN SUCI RAMADHAN

Abstrak

The Holy Month of Ramadan is a month full of blessings so that Muslims always look forward to its arrival, considering that the month of Ramadan only comes once a year. There are many things that make Ramadan a glorious month. Muslims are required to fast all day long, and do things or activities such as praying, reading Al-Qur'an, and other worship. As for Da'wah in the month of Ramadan is a very appropriate time to teach and learn the teachings of Islam to mankind. Da'wah implies a focus on emphasizing the process of providing assistance, disseminating messages, organizing, and distributing human resources. In this modern era, preaching is not only through lectures from the pulpit, but the media for preaching is now very broad, with increasingly sophisticated technology for preaching. The way we preach or convey something in the month of Ramadan must be adjusted to His Mad'u and the place where we preach in a way and language that is easy to understand and can be conveyed well to listeners or can be called Mad'u.