ANALISIS PENERAPAN PROGRAM ZISCARDMU DALAM MENINGKATKAN FUNDRAISING ZIS DI LAZISMU KABUPATEN KENDAL

Abstract

Fundraising is the activity of collecting or raising zakat, infaq, and shadaqah. Ziscardmu is one of the programs that can increase ZIS fundraising. The purpose of this research is to find out the mechanism of the ziscardmu program, to find out the application of the ziscardmu program and to find out the evaluation of the application of the ziscardmu program.The type of research used is qualitative research. Data collection used interview, observation, and documentation methods. The results showed that the production and distribution mechanism of the ziscardmu program was in accordance with the stages with a standard time of 14 days. in the implementation of the ziscardmu program, it has been running quite well, namely in implementing this program there are several elements, namely the suitability of the ziscardmu program with the target group, with the capabilities of the implementing organization, and the suitability of the user group with the implementing organization to obtain the output of the ziscardmu program. In evaluating the ziscardmu program at Lazismu Kendal using the input, process and outcome. The implications of this research are expected to all provide socialization so that public awareness or muzakki know the benefits of the ziscardmu.