Manifestasi Literasi Karakter melalui Branding Nusantara School di Madrasah Ibtidaiyah

Abstract

This article aims to describe the manifestation of MIN 1 Kendal's character literacy through the Nusantara School branding. This article is motivated by the issue of noble character, noble values, wisdom, and character those are still a big problem that must be fought for. The solution is to restore the strength of character teachings as taught by former Islamic scholars (ulama) through the cultures of the Islamic kingdom of Nusantara. This research uses qualitative research with descriptive method. The research informants include the head of madrasah, coordinator of student affairs, teachers and students of MIN 1 Kendal. Collecting data through observation, interviews, and documentation studies. Data analysis through the stages of data collection, data reduction, data presentation, and drawing conclusions. The results of this study indicate that the manifestation of character literacy of MIN 1 Kendal through the Nusantara School branding is carried out in several forms of activity: Pancasila Character Habituation, giving exemplary pins of attitude and order, and making class arrangements as a source of noble character from the leaders/kings