KESENJANGAN DIGITAL PADA UMKM DI GORONTALO DAN DAMPAKNYA TERHADAP DAYA SAING
DOI:
https://doi.org/10.54045/mutawazin.v7i1.3680Keywords:
Kesenjangan Digital, UMKM, Daya Saing, Gorontalo, Ekonomi DigitalAbstract
This study aims to analyze the phenomenon of the digital divide among Micro, Small, and Medium Enterprises (MSMEs) in Gorontalo and its impact on competitiveness. The research is motivated by the rapid development of digital technology, which has not been evenly adopted by MSMEs, especially in developing regions. This study uses a qualitative approach with descriptive-exploratory methods based on secondary data, including reports from the Central Statistics Agency (BPS), government publications, and previous scientific literature. The results show that the digital divide in Gorontalo MSMEs is influenced by several factors, including low digital literacy, limited access to technology infrastructure, capital constraints, and lack of innovation. This condition causes MSMEs that are unable to adopt digital technology to experience decreased competitiveness, particularly in terms of market access, operational efficiency, and product innovation. The novelty of this research lies in its focus on the digital divide as a structural social issue rather than merely a technological adoption problem, as well as its contextual analysis in the Gorontalo region. This study contributes to applied social science by providing a deeper understanding of digital inequality and offering policy recommendations to strengthen MSME competitiveness through inclusive digital transformation.
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