ANALISIS STRATEGI PEMASARAN DALAM MENARIK MINAT NASABAH UNTUK MENGAJUKAN PINJAMAN DANA PADA PT.BPR PARO DANA

Abstract

Bank Syariah Mandiri Gorontalo branch as one of the sharia banks in Gorontalo Province continues to improve marketing strategies for buyers in order to achieve the wrong target company by increasing the number of partners for BSM Implants financing products. In terms of type selection and financing, BSM Implants is actually quite interesting because this financing product cannot be found in other Islamic banks. This discusses the technique and quality of promotion from the marketing of the implants themselves. The formulation of the problem in this study is whether it can promote the interests proposed by Implants at the Syariah Syariah Bank of Gorontalo Branch. This research was conducted using quantitative methods provided The population in this study was the BSM Implants that made installments in the period 2018. And the sample was as much as 70% obtained from the BSM Implants Implants 2018 installment research fund. This research uses multiple regression analysis method. And has a significant level of 0.05. Data collection methods in this study use the collection, filling out forms, and data collection in accordance with the problems to be collected. The results showed that testing between promotion variables towards interest in financing implants shows that promotion variables are important to interest in BSM implant financing at the Gorontalo branch of Bank Syariah Mandiri.