PENGARUH PROMOSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN NASABAH DALAM MEMILIH PRODUK TABUNGAN HAJI DI BANK MUAMALAT CABANG GORONTALO

Abstract

The purpose of this study is to find out and analyze the influence of promotion and trust in customer decisions in choosing hajj savings products at Muamalat bank partially. And to find out and analyze the influence of promotion and trust in customer decisions in choosing hi savings products at Bank Muamalat simultaneously. From the results of the partial test (t test) between the promotion variables and customer decisions in the Savings Hajj product selection, the value of Tcount is smaller than the Ttable with a value of 1.806 <1.984 and has a sig value of 0.074 greater than 0.05. This shows that the promotion variable does not have a significant effect on customer decisions and the trust variable has a positive and significant effect on customer decisions.