ANALISIS STRATEGI PEMASARAN DALAM MENARIK MINAT NASABAH UNTUK MENGAJUKAN PINJAMAN DANA PADA PT.BPR PARO DANA

Abstract

This study aims to describe the marketing strategy carried out by PT. BPR Paro Dana in increasing customer interest based on Kotler's theory, namely the marketing mix marketing mix consisting of 4P, namely products, prices, promotions and places.The benefit of this research is to describe the use of marketing strategies implemented by PT.BPR Paro Dana. The research method used is descriptive qualitative to obtain a picture of the object under study. Data collection was carried out by interviewing informants namely employees and customers of PT.BPR Paro Dana.The results of this study indicate that the strategy used by PT.BPR Paro Dana by applying the marketing mix marketing mix consisting of 4P namely products, price, promotion and place can increase customer interest only Of course there are obstacles encountered, namely the use of promotion variables (places) and places (places) that are less than the maximum so that it can cause a decrease in customer interest.